Conceptual maps or Infographics
Conceptual maps have many names:
• Mindmaps
• Storyboards
• Story maps
• Journey maps
• Flowcharts
All communicate complex ideas or processes so people can grasp them easily. Many rely on a metaphor (like a journey) or a physical layout (like a mind map) – all work to show dynamics or relationships between complex ideas and events. Here are some examples:
Infographics
Infographics show facts visually so people more quickly grasp their meaning. While many communicate data sets (like charts, graphs, or diagrams), some simply make factual information clear. Here are some examples:
Income and expense for a municipal port authority
Journey map explaining implementation of a strategic initiative
Journey map introducing a new sales model
Storyboard poster proposing a business plan
Graphic flow chart introducing a new cross-functional work flow
